
Europe’s motorcycle market is fundamentally different from Asia or Latin America. With a fleet dominated by sport bikes, adventure motorcycles, and scooters, the best-selling tire sizes in Europe reflect distinctly Western riding preferences and regulations.
Europe is the heartland of the global sport bike market, with major manufacturers like BMW, Aprilia, KTM, Ducati, and Triumph all headquartered here. The tire sizes that lead European sales are:
The dominance of A2 license restrictions (maximum 35kW/47hp for riders under 24) means 500cc-700cc middleweight bikes are disproportionately popular, keeping demand strong for 120/70R17 and 180/55R17 as the entry-level sport combination.
Europe is the global epicenter of the adventure bike trend. Germany, France, Italy, and the UK have some of the highest adventure motorcycle adoption rates in the world. Key sizes include:
The GS series alone (BMW’s best-seller) generates enormous replacement tire demand for 120/70R19 and 170/60R17 sizes.
European cities are scooter-dominated, with immense volumes in Italy, France, Spain, and the Netherlands:
All tires sold in Europe must carry ECE R75 certification. This is not optional — tires without ECE marking cannot be legally sold for road use. Kingtyre’s entire product range carries ECE R75 certification, ensuring compliance for European importers. View Kingtyre’s ECE-certified product line.
For European market entry, focus on: 120/70R17, 180/55R17, 190/50R17, 90/90R21, 150/70R18, and scooter sizes 120/70R12 and 130/70R12. Ensure all products have ECE R75 certification before shipping.